Hi,

It’s Finn,

I was talking to a friend this weekend, and I told him something that honestly blew his mind — how to dominate his local market without needing some genius-level marketing strategy or big fancy offers.

And here’s the crazy part: this works in every local market. Guaranteed.

I know because it happens every single day across the world — sometimes by accident.

We just make it happen deliberately.

Let’s take an example

Let’s say you’re a roofer.

Now, I know you’re probably not a roofer, but just pretend for a second.

You serve local homeowners and business owners. You mostly care about anyone within, say, a 30-mile (50km) radius around your business. You don’t really care about someone needing a roof replacement 10 hours away.

What you do care about is staying in front of those nearby people — the ones who actually pay your bills.

Most people think they need a “killer” offer to win

You can try to win by crafting an incredible offer. Maybe a lifetime guarantee. Maybe a catchy slogan or irresistible marketing promise.

All of that helps. Sure.

But there’s another way — and it’s simpler.

The real way to win locally

You can win just by staying in front of your audience 24/7/365.

That’s it.

When someone in your city thinks about replacing or fixing their roof (or whatever it is you sell), your name pops up instantly.

You’re top of mind.

And top of mind beats any marketing offer every day of the week.

If you’re THE roofer in your city — you win.

If you’re THE dentist, THE accountant, THE landscaper — you win.

By default.

You don’t even need the best pricing, the flashiest ads, or a fancy guarantee.

You win simply because nobody else shows up as consistently as you do.

Be everywhere your audience hangs out

Be there when they search Google.
Be there when they scroll Instagram.
Be there when they’re on YouTube or Facebook.
Be there when they check local directories.

Be there all the time.

That’s how you build local brand dominance.

Because when you’re everywhere, you become the go-to person — the trusted local expert.

And that’s how you win in your local market — without needing a single “marketing genius” trick.

Talk soon,
Finn