Hi,

It’s Finn here.

Whenever I work with clients, there’s always a long list of things they expect me to add:

New pages on their website.

New emails for their list.

New content on their Google My Business profile.

New ad campaigns – with new angles, offers, guarantees, and creatives

…and so much more

At first glance, it seems logical: add more stuff, get more results, right?

Here’s the problem.

Adding more stuff is usually the worst thing you can do for your marketing performance.

A Real Life Example

Imagine you’re a doctor. A patient walks in and says, “My stomach hurts.”

You respond by giving them opioids. Makes sense, right?

The man is in pain.

Opioids relieve pain.

1 + 1 = 2.

Except this is exactly how you lose your medical license.

Doctors aren’t supposed to throw treatments at patients blindly—they’re supposed to diagnose the problem first. Only then can they design the right treatment.

Adding random fixes without understanding the underlying issue is dangerous in medicine—and in marketing, it’s just as bad.

Stop Randomly Adding Stuff to Your Marketing

Let’s take some marketing examples:

Google My Business (GMB):

Before you start adding new content or posts, ask yourself: Why isn’t my business ranking #1 yet?

Google Ads campaigns:

Before launching new campaigns, see how your current campaigns perform and identify opportunities for improvement.

Meta/Facebook Ads:

Before creating a dozen new creatives, analyze the campaigns already running. What’s working? What can you double down on?

Blindly “adding more” rarely works. More emails, more ads, more GMB posts—without a strategy—often dilutes your efforts and can even hurt your results.

The Smart Approach: Diagnose Before You Act

Just like a doctor diagnosing a patient, your marketing needs a diagnostic phase:

1. Audit your current performance: Review campaigns, website metrics, and customer data.

   
   

2. Identify the bottlenecks: Which campaigns underperform? Which content pages don’t convert?

   
   

3. Double down on what works: Instead of creating new stuff, optimize and expand existing high-performing assets.

   
   

4. Strategically add new initiatives: Only add new campaigns, content, or creatives after you know exactly why they’re needed.

This approach saves time, money, and energy—and actually improves your marketing ROI.

Less is Often More

Stop throwing pills at your marketing problems. Stop creating new campaigns just for the sake of “doing something.”

Instead, take a step back. Audit, analyze, and optimize. Only then should you add new initiatives.

This is how you move from mediocre results to real, measurable growth.

Talk soon,
Finn