Client

Oakline Landscaping — a family-owned landscaping company in Nottingham, England.

Goal

Generate consistent leads and increase online sales

Challenge

• Outdated website generating only 1 project per month

• No social media presence or paid advertising

• Untapped potential in local search and online lead generation

Solution

A 3-month targeted Meta Ads campaign (Feb–Apr 2025) focused on driving high-intent local leads.

Strategy:

• Custom audience: Homeowners aged 35–65 within a 20–30 km radius

• Compelling ad visuals, short videos, and strong CTAs

• Lead capture via Meta lead forms and a custom A/B-tested landing page

• Monthly ad spend: €550 (total €1,650 over 3 months)

Results:

🏆 Key Takeaway

A smart, data-driven Meta Ads strategy transformed this small local Landscaping business from minimal online inquiries into a steady pipeline of high-value clients, achieving a 500% increase in online sales with a modest €550/month ad budget.

“We used to rely on word-of-mouth. Now our inbox is full every week.”
— Gareth M. , Oakline Landscaping Co.